MUMBAI: Taj Television has acquired the media rights for Glasgow 2014 Commonwealth Games for Indian subcontinent which includes markets like India, Pakistan, Sri Lanka, Nepal and Maldives.

The media rights package includes both free-to-air and subscription television rights, along with internet, mobile and radio rights. The financial details of the deal were not disclosed.

As part of the deal, Taj TV will promote the Glasgow 2014 Commonwealth Games across all of its network channels and carry extensive live coverage on Ten Sports.

Taj TV will also work with the national free-to-air broadcasters in each country enabling them to broadcast highlights of the 17 sports on show across the 11 days of competition at Glasgow 2014.

Taj TV is the company under which Zeel?s sports broadcasting business operates which includes Ten Sports, Ten Cricket, Ten Action+, Ten Golf and Ten HD.

Zeel Sports Business CEO Atul Pande said, ?This acquisition is testament to our commitment to reach out to a wide audience base across the Indian sub-continent with the most interesting and compelling programming. We are delighted that our viewers can now be part of the Commonwealth excitement as they watch, share and celebrate the Glasgow 2014 Commonwealth Games."

Glasgow 2014 will be the biggest multi-sport event Scotland has ever hosted and around 4,500 athletes from 71 nations will take part in the Games.

?The arrangement we have reached with Taj Television to become one of our broadcast rights holders is a strong indicator of the success of our commercial programme in this sector. Through Taj?s efforts, we look forward to sharing Scotland?s biggest sporting spectacle with audiences across the continent," said Glasgow 2014 chief executive David Grevemberg.
The sale of broadcast right packages around the globe is a key part of Glasgow 2014?s commercial programme which aims to raise ?100million in revenue through licensing, merchandise and ticketing.

"A key aim of Glasgow 2014 is to ensure as many people as possible across the world can share the experience of an outstanding Commonwealth Games in Scotland and the sporting achievements of thousands of great athletes from across the world," he added.

MUMBAI: ESPN Star Sports, the official broadcaster of Hero Hockey India League, has lined up a comprehensive clutch of global syndication partners that are showcasing the tournament in over 83 territories worldwide.

Some of the leading names in the world of sports broadcasting like Fox Sports from Australia, Sky Sports from New Zealand, Ten Sports in Pakistan and South East Asia region are showcasing live coverage of HIL in respective territories.

Incidentally, Life OK, the second general entertainment channel from Star India, will air the tournament in UK and Europe. In South Africa, Life OK will share the rights on non-exclusive basis with pan-African sports network Supersport.

Similarly, in the Middle East North Africa (Mena) region Ten Sports and OSN will telecast the tournament since both are non-exclusive broadcast rights holder.

Asia focused sports network One World Sport will broadcast the tournament in USA and Canada.

Speaking on the occasion, ESPN Software India MD Aloke Malik said, ?These partnerships reinforce our commitment to set new benchmarks in the distribution of Hero Hockey India League. We look forward to working closely with all our partners and serve hockey fans all over the world with some mouth-watering high quality content.?

In India, the inaugural edition of the league is being broadcast with Hindi commentary on Star Sports while Star Cricket is showcasing select matches of the league in English. Live streaming of all the matches is also available on YouTube.

The International Hockey Federation (FIH) sanctioned HIL has players from as many as 11 countries. The first edition has witnessed participation from 5 teams namely Uttar Pradesh Wizards, Jaypee Punjab Warriors, Delhi Waveriders, Mumbai Magicians and Ranchi Rhinos.

List of syndication partners:
Sky Sports - New Zealand
Fox Sports - Australia and South East Asia (last 4 matches only)
Ten Sports - Pakistan, South East Asia, and Middle East North Africa
OSN - Middle East North Africa (non-Exclusive)
Supersport - South Africa (non-exclusive)
One World Sport - USA, Canada
Life OK - UK, Europe and South Africa