MUMBAI: Zee Entertainment Enterprise Limited?s sports broadcasting network Ten Sports has inked a five-year broadcast rights agreement with Elite Football League of India (EFLI) till 2016 that will see the sportscaster televising approximately 370 matches.

Ten has acquired broadcast rights across cable & satellite, terrestrial, IPTV, HITS, DTH, Mobile, Internet and other distribution platforms.

The broadcaster has acquired rights for India, Pakistan, Sri Lanka, Bangladesh, Nepal, Maldives, Bhutan, Afghanistan, Myanmar, Europe, US, Caribbean, Australia & New Zealand, South Africa, Middle East, Asia including South East Asia and will try and distribute the EFLI games in all of these Markets.

Zee Sports Business CEO Atul Pande said, "We are delighted to partner with Elite Football League of India, the first professional American football league in India. We are looking forward for high decibel games with loads of excitement and passion."

Ten will televise four matches per week on Saturday, Sunday, Monday and Tuesday through its broadcast channels Ten Sports and Ten Action.

In late 2012, there will be ten teams located in various cities across India, one in Colombo, Sri Lanka, and one in an unannounced city in Bangladesh, the EFLI said.

The first season of EFLI will kick start in September with eight teams including five from India, two from Sri Lanka and one from Pakistan. They will compete in American-style football.

MUMBAI: Taj Television has announced that Ten Cricket, Ten Sports and Ten HD will do a live telecast of one of the Twenty20 matches between South Africa and India to be played on 30 March in Johannesburg.

The two matches, an annual affair, is being played to mark the 150 years of collaboration between the two countries and the cup has been named as ?The Friendship Cup?.

In the year 2011, South Africa played a Twenty20 against India at Moses Mabhida stadium in Durban as a farewell for Makhaya Ntini. This year South African all rounder Jacques Kallis will be honoured during this match.

Ten Sports CEO Atul Pande said, ? With Friendship Cup becoming an annual affair this encounter will be a high octane match with both team vying for this edition of Friendship Cup. TEN Channels will be bringing all the action Live and exclusive for viewers in India.?

MUMBAI: Zee Entertainment Enterprises Ltd?s sports losses will be around Rs 1.4 billion this fiscal due to new channel launches and a weakening rupee, upsetting its guidance of capping losses at Rs 1 billion.

Zeel?s target of break even in the next fiscal could also be derailed. Though it is too early to fix an amount to it, a source said losses could fall in the region of Rs 600-650 million.

Zeel?s sports losses for the earlier fiscal stood at Rs 2.08 billion on a revenue of Rs 4.4 billion.

"Zeel will post sports losses of Rs 400-500 million in the fourth quarter and Rs 1.3-1.4 billion this fiscal. This is due to the launch expenses of Ten HD and Ten Golf and payouts for broadcasting rights in dollars," the source said.

The key acquisitions included Cricket South Africa rights (2013-20) for $180 million, Zimbabwe Cricket rights for $20 million (2013-18) and Uefa Champions League rights (2012-15) for $10.5 million.

In an interview with Indiantelevision.com late last year, Zeel managing director and chief executive officer Punit Goenka had said that "given our growth trajectory and contracts, the sports business should break even in two years. In the worst case scenario, we should be able to turn it around by the middle of FY?14."

For the first nine months of FY?12, the sports losses stood at Rs 892 million.

"The sports losses will be higher than Rs 1 billion but I can?t say how much. The losses will substantially reduce in FY?13," said Zeel president corporate strategy and business development Atul Das.

Taj Television, the company owned by Zeel, runs Ten Cricket, Ten Action+ (with football as its focus), Ten Sports, Ten Golf and Ten HD.

"We make profit or break even from all other sports properties except cricket. The challenge is monetisation of cricket at a profit level. Affiliate revenues should grow. Digitisation is better for us in that sense," said Zee?s sports business CEO Atul Pande.

Zeel will increase the programming hours of its flagship channel, Zee TV, in the next fiscal, leading to a rise in content costs. This will put pressure on non-Sports margins. "The marketing expense on Ditto (Zeel?s OTT platform) will also be upped. The pressure on margins will last till the first half of next fiscal. It will pick up from the second half of FY?13," the source said.

Zeel launched this year the country?s first Over-The-Top TV distribution platform, Ditto TV, with an aim to offer TV channels and On-Demand video content to consumers on their mobile phones, tablets, laptops, desktops, entertainment boxes and connected TVs.

"We are planning a few channel launches in the next fiscal," said Atul Das, while declining to comment on the specifics or the financial terms.