Mipcom: PBS sells ?The Choice 2012? to RTE for Ireland
MUMBAI: PBS International has finalised its most recent deal for ?The Choice 2012? with broadcaster RT? at Mipcom in Cannes, making Ireland the latest of more than 88 countries where ?Frontline?s quadrennial U.S. presidential election special will be seen.
The Choice 2012, a definitive profile of the character of the men competing for the US presidency, is a journey into the places, people, and decisive moments of each candidate. As President Barack Obama and Governor Mitt Romney spend hundreds of millions of dollars to tell their own stories, Frontline?s top political reporting team spent the last year gathering the rest of the story. More than 100 in-depth interviews with friends, family, authors, and journalists contribute to the most ambitious television biography of the candidates ever created.
PBS International VP Tom Koch said, ?Historically, Mipcom has helped us to generate many of our sales for The Choice. An annual venue where we can reach so many buyers at one time affords us the opportunity to introduce the series at one Mipcom and close deals through the next?.
The newly signed deal with RT? adds to the list of more than 34 broadcasters who have signed on to air ?The Choice 2012? since Mipcom 2011 including CBC, Educational Broadcasting System (EBS), Geo TV, NHK, Public Television Service (PTS), Societe Radio-Canada (SRC-RDI), Special Broadcasting Service (SBS), SVT, Televisi? de Catalunya / TV3, and TVI of Portugal.