BENGALURU: The second season of the Tamil version of the popular Kaun Banega Crorepati (Who wants to be a millionaire) Neengalum Vellalam Oru Kodi? (NVOK) will start on Vijay TV on 11 March.

The new host for the show this season is film actor Prakash Raj, who makes his television debut with NVOK and replaces the first season?s host Tamil actor Suriya.

Vijay TV GM K Sriram says, ?Prakash Raj?s interpretation of the game will be the USP of this season. We are confident that this season will be a bigger success that the last one.?

Like last year, the second season of NVOK will run over 90 minutes every Monday to Thursday between the 8-9.30 PM primetime slot. The title sponsor for this year is ITC?s brand Sunfeast with Jos Alukaas, Tata Docomo, Arun Excello, MIOT Hospital as associate sponsors.

Sources at Vijay TV say that the marketing activity for NVOK has been widened to cover the entire state of Tamil Nadu with massive publicity that has taken the show to the next level. The promotions of NVOK began with a bang with the widely appreciate ?4321? campaign (?4 3 2 1? which refers to 4 options, 3 lifelines, 2 you & me, 1 crore). There are more exciting promotional plans that are lined up as part of the extensive marketing plan, the sources add.

The call for entry mechanism to participate in the show was announced on Vijay TV a couple of months back. Since then thousands of viewers and huge fans of the show gave raving response to participate, the channel claims. Audition process were held at Coimbatore, Trichy and Chennai.