Mumbai: TAM Sports has released its report on commercial advertising during IPL. The number of categories, advertisers and brands have dropped in IPL season 16 (2023) as compared to the same number of matches in IPL season 15 (2022).

During the first seven matches, three of the top five categories were from the 'F&B' sector, compared to four from the 'E-commerce' sector in IPL 15. In IPL 16, the top five categories accounted for more than 55 per cent of total ad volume. Two out of top 5 categories were common between IPL 15 and 16. Top five advertisers contributed nearly 40 per cent share of Ad volumes during seven matches of IPL 16. Sporta Technologies & K P Pan Foods were the only common advertisers among top five during IPL 16 and IPL 15.

11 new categories and 45 new brands advertised in seven matches of IPL 16 compared to the same number of matches in IPL 15. Among the new categories, the majority of the E-commerce categories didn't advertise in IPL 16 compared to IPL 15. Among the 45 new brands, 'Airtel 5G Plus' topped the list followed by 'Vivo V27 Series'. Among the new categories of advertisers, biscuits, moisturising lotion/creams and luggage topped the list.