Mumbai: Mars Cosmetics returned to Nykaaland 2024 from 25 to 27 October at Mumbai's Mahalaxmi Race Course, showcasing its 'Makeup For Everyone' concept. The event featured new product launches, exclusive hampers, interactive experiences, and appearances, celebrating innovation and inclusivity. Attendees gathered at the Mars booth to explore the latest collections, crafted to reflect the brand’s motto of makeup for all.

Mars Cosmetics director & business administrator Rishabh Sethia mentioned, "We are thrilled by the incredible response to ‘Mars Makeup For Everyone’ at Nykaaland 2024. This year, we aimed to deliver an immersive and engaging experience for beauty lovers. From our new launches to exciting games and contests, we were overwhelmed by the enthusiasm and participation from everyone who visited our booth. Nykaaland gave us the perfect platform to connect directly with our audience and showcase our commitment to creating high-quality, affordable, and inclusive beauty."

Nykaaland 2024 brought together major beauty companies, influencers, and fans, with Mars Cosmetics playing a key role in the event. The brand showcased interactive product experiences and unique releases, reaffirming its commitment to vegetarian, cruelty-free beauty products for Indian consumers. Mars Cosmetics looks forward to inspiring and engaging customers with upcoming product launches and activities.