MUMBAI: He’s spent a large part of his early career in the automotive industry at leading brands and firms. However, Apurva Jani  has been at global chip leader Intel for the almost a decade, rising to director of marketing for Intel's sales, communications, and marketing group in India. 

Now the chip maker has expanded his remit to include the amplification of the company's brand presence and driving growth in both consumer and B2B markets, according to a news report on storyboard18.

A mechanical engineer and a  PGDBA in marketing from NMIMS, Apurva began his career at Tata Motors, moved onto Ford Motor as regional sales manager, then worked with Mahindra & Mahindra as DGM – marketing, crossed industries into health care as director of advertising promotions at GE Healthcare, before landing up at Intel as consumer marketing head in 2015, where he has stayed put since.

According to Apurva, he has  have been successful in disrupting the norms in highly competitive industries over his 23-year long career. Intel probably is relying on him to do so once again!