MUMBAI: Carat Fresh PR, from the Aegis Media Group, has won the PR mandate for Bookmycab.com.

Carat Fresh PR is the PR arm of Carat Fresh Integrated. Commenting on the development Carat Fresh Integrated vice president Sidharth Ghosh, “We are truly excited to be associated with Bookmycab.com. which operates in a challenging segment like radio taxi service. We are confident of supporting Bookmycab.com. business objectives with our insight-driven strategy and effective communications.”

Added Bookmycab.com CEO Avinash Gupta, “We are extremely delighted to partner with Carat Fresh Integrated and are looking forward to a strong and successful association. Agency will be responsible for building brand awareness, corporate reputation and strategic visibility for the Bookmycab.com business in India. They have a very successful track record and the required insights the ability to understand our business.”

The client list of the agency on the PR front include: SCA , Madame, Accelya Kale, Richfeel, Diaped, Ayushakti.