MUMBAI: DHFL General Insurance has announced that its insuretech brand – COCO has bagged the award for “Best Use of Digital Media in the Insurance Category” for its two wheeler insurance (COCORide) launch campaign at Drivers of Digital Summit and Awards 2018.  The winning campaign – #CareMoreHaveMore – focused on two key aspects of women empowerment and protection for one’s loved ones and prized possessions.

As revealed by the company, the objective of the campaign was the launch of COCORide, the first flagship two wheeler insurance retail product from COCO by DHFL General Insurance. Promoted across digital and OOH channels, the brand film garnered over 16 million views online. Since the brand film talked about breaking stereotypes and empowering women, it was also supported with influencer driven conversations around the topic from India’s First Female Motor Vlogger and other YouTube Channels for Auto-Enthusiasts.

Another integration via content & performance marketing, PR and OOH has led to COCO by DHFL General Insurance bagging this award. The campaign also received tremendous engagement from the audience strengthening the brand recall and positioning.

Commenting on the win, COCO by DHFL General Insurance MD and CEO Vijay Sinha said, “We are delighted to receive the “Drivers Of Digital Award”. This award gives us the encouragement to further propel brand COCO by DHFL General Insurance. I am proud of our team’s efforts and would also like to thank our consumers who have reposed trust in us. We hope to bring more successful campaigns involving the brand, driving awareness in the best possible way.”