MUMBAI: Shibashish Roy has taken over as chief executive & managing director of Infiniti Retail Ltd (Croma), India's electronics retail powerhouse, effective 1 April 2025. The Tata Group has opted for a company man to mind the shop after the departure of founding member Avijit Mitra.

Roy, a Tata Administrative Services (TAS) officer with over 20 years of group experience, has been quietly climbing the corporate ladder since joining as a project trainee at Tata Steel in 2003. His circuitous route to the top job included stints at Voltas, Tata Motors, and a six-year stretch at Tata Capital where he cut his teeth in wealth management and investment banking.

The digital-savvy executive spent seven years at Tata Sons, including time in the chairman's office, before joining Croma in 2021. Since then, he's been on a rapid ascent—chief business officer to chief operating officer to deputy chief executive and now to the corner office—in what appears to be a meticulously planned succession.

Outgoing boss Mitra, who retires after 35 years with the Tata Group, leaves behind sizeable shoes to fill. Under his stewardship, Croma expanded from a fledgling electronics retailer to a behemoth with over 560 stores across India.