MUMBAI:  It's added another feather to its cap. And not very surprisingly it's for brand and media effectiveness. Star India has trumped the Advertising Club Mumbai's coveted Effie  client of the year Award for 2020. It bagged this honour jointly with the marketing behemoth Hindustan Unilever Ltd (HUL).

The Advertising Club's EFFIE Awards for 2020 were hosted at Mumbai's Taj Lands Hotel last evening and were presented by Colors. The awards, which have become a benchmark of effectiveness and breakthrough brand and media strategies, also saw both McCann Worldgroup India and Ogilvy Group being annointed jointly with the agency of the year title. The Grand EFFIE was sweetly pocketed by EightyTwo Point Five Communications  for  its Bisleri Packaged Drinking Water – “Samajhdar Jante hai" campaign.

Said the Advertising Club president Partho Dasgupta : “I would first like to congratulate all the winners of the awards. Winning an EFFIE has always been a matter of great pride for every marketer and each of the winners are truly deserving of this recognition. EFFIE India Awards 2020 continues to be the highest honor in innovation and effectiveness and with this award we continue to be committed towards recognizing and rewarding thought leadership showcased by brands and advertisers.”

Added EFFIEs chairperson Mitrajit Bhattacharya:  “Like every year, this year to we saw some of the best and game changing work being entered for the awards.  The superior quality of work has led to the marquee award categories like client of the year and the agency of the year for the first time in the history of the EFFIE’s being won by not one by two winners each. We are sure that the continuous evolution of the awards to reflect the changing media landscape by adding new and relevant categories will ensure that the awards continue to stay relevant and highly coveted.”