Mumbai: The Body Shop, the pioneering British-born ethical beauty brand announces a significant milestone: it has become the world’s first global beauty brand* to achieve 100 per cent vegan product formulations across all ranges including skincare, body care, haircare, makeup and fragrance. The entire product formulations portfolio has been certified by the Vegan Society**. The trailblazing beauty retailer has achieved the ambitious target it set itself in 2021, when 60 per cent of its products already carried the Vegan Society trademark.
Globally, the vegan cosmetics industry is predicted to grow with 6.31 per cent compound annual growth rate between 2023-28 and reach $24 billion by 20281. In nations like India, there is a growing demand for vegan cosmetics as a result of increased awareness of animal abuse. The Vegan Society represents the global gold standard in vegan certification across multiple industries, providing a trusted trademark for The Body Shop products. The certification process is extremely thorough, with a meticulous assessment of every supplier and manufacturer of raw materials within the product catalogue. For The Body Shop, this meant over 4000 ingredients had to be validated for over 1000 products to carry the stamp.
The Body Shop VP of marketing e-commerce & product, Asia South Harmeet Singh commented: “Achieving 100 per cent of our products formulations being vegan has been a massive project for The Body Shop. This commitment reflects our deep understanding of the growing importance of vegan beauty for our customers, especially in India. Now, more than ever, shopping at The Body Shop means being part of a movement towards a more sustainable vision of beauty.”
The Body Shop was also the first beauty retailer to campaign against animal testing in cosmetics in 1989, with a fundamental belief that animals should not be harmed in the pursuit of beauty. While the fight continues for a worldwide ban on animal testing in cosmetics, for The Body Shop, a fully vegan product range is the next milestone in cruelty-free beauty.
* As of December 2023, The Vegan Society has named The Body Shop as the first global beauty brand to achieve 100 per cent vegan product formulations, certified by The Vegan Society.
**As of December 2023, all of The Body Shop’s current product formulas have been certified by The Vegan Society. It is possible that old, discontinued formulations which have not been certified by The Vegan Society are still present in the market, as they are being sold through.
Research and Markets, Global Vegan Cosmetics Market Outlook, 2028, (May 2023).
