Mumbai: Ayekart, an integrated digital technology platform for the food and agri value chain has appointed Anand Mugad as its chief marketing officer. This move aligns with the company's aim to strengthen its leadership team and lead the scaling-up of marketing, communication, and brand building for further transformation and innovation in business during this growth phase of Ayekart.

Mugad brings with him over 24 years of experience in corporate communication, marketing, and business development, having worked with renowned companies such as DBS Bank India, Axis Bank, ICICI Bank, and Nestle India Ltd. 

Before joining Ayekart, Mugad was vice president-group strategic marketing and communications at DBS Bank India. He played a pivotal role in enhancing the bank's corporate reputation through effective communication strategies. At Axis Bank, he was instrumental in establishing the corporate communications department, where he managed the PR function of the bank and its subsidiaries. Mugad also gained extensive experience working with ICICI Bank and Nestle India Ltd.

Commenting on the announcement Ayekart CEO & co-founder Debarshi Dutta said, "We are delighted to welcome Mugad as a part of our leadership team. His extensive marketing and communications experience in domestic and global companies will add value to Ayekart in brand building. With Mugad's vast experience and expertise, Ayekart looks forward to accelerating its growth and enhancing its reputation as a leading provider of digital solutions for traditional businesses and the agricultural value chain."