NEW DELHI: Hair care brand Sunsilk Naturals shampoo, from the HLL stable has introduced an innovative concept of beating the heat this summer with the introduction of Sunsilk Cool Zone in Delhi.

This is in conjunction with the launch of a variant, Sunsilk Fresh andCool.

 
 
Sunsilk Cool Zone offers consumers freedom from sticky, sweaty hair and a host of other interesting items on how to remain cool this summer. This promotion covers the weekends till 17 April 2005 across select malls and multiplexes of New Delhi. Consumers who want to partake of the cool offerings of the Sunsilk Cool Zone will have to win some games on the spot.

Winners will enjoy a complete hair grooming experience -- a hair wash with the latest variant of Sunsilk Fresh & Cool that contains watermelon extracts which will give sweaty and dull hair, a fresh and cool look. Experts at the cool zone will give tips on how to keep hair beautiful in the summer and advice on the look that would best suit them. They come away with a Sunsilk goodie bag and a picture taken of themselves that captures their new fresh and cool look.

 
 
There will be a lucky draw, and winners can win a digicam and a trip to Switzerland for two. Also, Javed Habib, fashion hairstylist and Sunsilk Hair Expert, will be visiting select Cool Zones on select weekends.

 
 
HLL VP hair and oral Care Sanjiv Kakkar says, “This initiative brings Sunsilk closer to the lives of our consumers. With changing lifestyle habits, consumers are more conscious of hair grooming and other hair care aspects. With the introduction of ‘Sunsilk Cool Zone’, we want to build a stronger connect with our customers by offering them a unique way to experience this summer variant , Sunsilk Fresh & Cool, with its watermelon extract.”