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Indiantelevision.com and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry. Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. Starting 4 November, 2005, ‘Ad Accounts Action‘ will be brought to you once every fortnight. Given below is a listing of accounts that moved in the period 29 December 2005 - 11 January 2006. |
|
Account name
|
Incumbent
|
New agency
|
Reported annual
spends in Rs |
| Media | |||
|
Allianz
|
-
|
Maxus
|
70 - 100 million
|
|
Bank of Baroda
|
-
|
Lodestar Media |
400 million
|
|
CNN-IBN news channel
|
-
|
MindShare |
NA
|
|
Gillette (P&G)
|
MindShare
|
Madison Media |
350 million
|
|
Pantaloon Group‘s Home Solutions
|
-
|
Carat |
180 - 200 million
|
|
Creative
|
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|
Afghan Telecom
|
-
|
O&M (Delhi)
|
60 - 70 million
|
|
Allianz
|
-
|
TBWA/India
|
70 - 100 million
|
|
Lakme Hair care
|
Ambience Publicis
|
Lowe (Mumbai) | NA |
|
Hamam
|
Bates (Mumbai)
|
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|
LG Electronics consumer electronics & IT
|
McCann-Erickson
|
Lowe |
500 million
|
|
Liril (HLL)
|
Lowe
|
McCann Erickson | NA |
|
Pantaloon Group‘s Home Solutions
|
-
|
Mudra South | 180 - 200 million |
|
Surya Roshini
|
-
|
K Factor (Delhi)
|
100 million combined
|
|
Mouth freshner - DS Group
|
-
|
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|
Pioneer Urban real estate
|
-
|
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Raman ‘Spectramind’ Roy’s new venture
|
-
|
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|
Allcheckin (UK based travel portal)
|
-
|
||
|
Adobe
|
-
|
||
|
Samsung home appliances
|
Grey Worldwide
|
Cheil Communications
|
NA
|
|
Tatacard
|
-
|
Mudra
|
80 million
|
| Voltas Corporate |
- | Quadrant Communications (Mumbai) | 500 million combined |
| Godrej FairGlow Soap |
- | ||
| Tata Motors Regional |
- | ||
|
Creative & Media
|
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|
IBS(travel, transportation & logistics)
|
-
|
Mudra South
|
30 - 50 million
|
|
iSOFT Group plc (healthcare informatics)
|
-
|
Brand Portrait (Chennai)
|
20 million
|
|
J&K Tourism (Incredible India)
|
-
|
Crayons Advertising (Delhi)
|
30 million
|
|
RAK Ceramics
|
-
|
Interface Communications (Mumbai)
|
50 - 60 million
|
|
Sri Lanka Tourism
|
-
|
JWT (Mumbai)
|
100 million
|
| Information compiled by Spatial Access Solutions, India‘s first Media Audit Company. For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com |
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