MUMBAI: Jack in the Box Worldwide, the digital agency brand of The 120 Media Collective, has won the digital mandate for Marico’s Parachute Advansed Coconut Crème Oil.

The mandate comprises end-to-end digital services, which encompasses communication strategy and creative duties.

Commenting on the win, The 120 Media Collective president and chief operating officer Kaizad Pardiwalla said, “Parachute is an iconic brand in India and we are delighted to work on its latest innovation Crème Oil. The team at Marico is extremely committed to digital and what it can deliver for the brand which is in perfect sync with our philosophy of creating content for business impact. We look forward to creating content that delivers business impact for Crème Oil and firmly establishing the brand in the hearts and minds of consumers.”