Mumbai: Sociowash, an integrated advertising agency, has won the digital marketing mandate for Antara Senior Care, a Max Group Company, in a multi-agency pitch. Sociowash aims to enhance Antara Senior Care's digital presence and increase its brand awareness.

Antara Senior Care is renowned for its commitment to providing exemplary care and support for seniors. The partnership between Sociowash and Antara Senior Care is a strategic alignment, united to enhance brand visibility and foster business growth through dynamic digital marketing initiatives. Alongside implementing a robust communication strategy across diverse social media platforms, Sociowash will prioritize performance marketing to capture and convert potential leads effectively.

As part of this association, Sociowash is set to revolutionize Antara Senior Care's digital presence. Moreover, recognizing the importance of brand and consideration building, the collaboration will focus on increasing awareness around the senior care service category. As Antara gears up for expansion and growth, Sociowash is committed to providing direct support, ensuring alignment with industry trends while preserving the unique essence of the Antara Senior Care brand.

Sociowash co-founder Pranav Agarwal said, "Our team is dedicated to leveraging the power of digital platforms to amplify Antara Senior Care's message and extend their reach to those in need of exemplary senior care solutions. Together, we are committed to crafting compelling narratives that resonate with audiences and drive meaningful engagement."

On this association, Antara Senior Care chief marketing officer Rohit Bishnu Khatua said, "At Antara Senior Care, our endeavor is to help seniors age with ease and joy, living their life on their own terms. With Sociowash as our digital partner, I am confident that we will build awareness, communicate our offerings more effectively, and contribute towards a healthy and vibrant ecosystem for senior care in India."