MUMBAI: Thought Blurb has won the account of My Eco Energy flagship brand Indizel. Alternatives to fossil fuels are one of the most exciting technologies of the future. My Eco Energy’s Indizel is one of the foremost innovations in this sector so far. The company is one of the first in the world to successfully market a commercially viable, alternate diesel fuel that can be used with existing, unmodified diesel engines.

My Eco Energy CEO Sachin Labde confirmed that, after evaluating marketing approaches from five agencies, the company accepted Thought Blurb’s pitch as the most suitable strategy for the brand’s future.

Labde said, “We were looking for a marketing partner who understands the impact our product will have on the business, the industry and to global economics and geo-politics. Apart from the positive effect a Euro 6 compatible fuel would have on the environment. Thought Blurb brought to the table their understanding of the enormity of the brand, strong credentials and a flair for building and managing innovative brand concepts, and translating them into effective creative communication.”

Thought Blurb will be managing the 360-degree marketing communication of the Indizel brand and environmental graphics to marketing communication and dealer engagement.

Thought Blurb CEO Vinod Kunj, said, “It’s rare to find a product that galvanizes the entire agency into this level of excitement. We are proud to be at ground zero of a technology revolution of this scope and magnitude. Indizel adds to our portfolio of eminently strong brands. Our endeavour will be to create a brand narrative that perpetuates to the deepest parts of the country, and enthuse dealers and customers to adopt Indizel as their fuel of choice. Here is a product that is necessary in every industry from road, sea and rail transport to agriculture and manufacturing. ”