Mumbai: With another weekend upon us, it is time to unwind with the latest Q&A edition of Indiantelevision.com’s Weekend Unwind - a series of informal chats that peek into the minds of business executives through a fun lens in an attempt to get to know the person behind the title a little better.

In this week’s session, we have Thought Blurb Communications associate vice president - brand solutions Israa Khan.

Israa embarked on her professional journey as a trainee at Thought Blurb Communications in Mumbai, and her passion and dedication have propelled her to the role of associate vice president. Over a period of 10 years with Thought Blurb Communications, Israa has worked on key accounts of industry giants like Reliance Digital and Parle Products.

She holds a keen interest in audio-visual communication and her forte lies in crafting highly successful TV and digital campaigns for these esteemed brands. She also specialises in translating candid slice-of-life insights into compelling and effective propositions and ideas. Her approach is rooted in creativity and strategy, delivering results that leave a lasting impact.

Beyond the boardroom, she thrives as a team player and an avid sports lover. You might catch her engaging in lively debates about the finer nuances of Beckham's free-kicks or Kohli's straight drive when she is not brainstorming creative strategies with her dynamic team.

So, without further ado, here it goes…

Your mantra for Life

In a world where you can be anything, be kind.

A Book you are currently reading/plan to read

I plan to read Outliers by Malcolm Gladwell. His interesting definition of hard work caught my attention; ‘Hard work is a prison sentence only if it does not have meaning. Once it does, it becomes the kind of thing that makes you grab your wife around the waist and dance a jig.’

Your Fitness mantra, especially during the pandemic

Go easy, but do it.

Your comfort food

French Fries with a chilled glass of Coke.

When the chips are down a quote/ philosophy that keeps you going

It’s all part of the plan.

Your guilty pleasure

Binge-watching while I’m all cooped up in bed in my most comfy pajamas.

A Life lesson you learnt the hard way

It’s not always about you. Sometimes you can take a backseat and see life drive you.

What gets you excited about life

Meeting new people, knowing them, the similarities, the differences and exchanging life experiences. There is so much to learn there.

What’s on top of your bucket list

I have been an avid sports lover and a David Beckham fan since I was little. On top of my list is to interview David Beckham and take a sneak peek into his sports life surrounding all the controversies, his freekicks and his unbeatable hairstyles while revealing the secret behind being one of the most popular faces amongst advertisers.

If you could give one piece of advice to your younger self, what would it be

Travel. You can earn your money back but not your time.

One thing you would most like to change about the world

Focus on appreciation over flaws.

An activity that keeps you motivated/charged during tough times

Retail therapy. Reward yourself, pamper yourself, treat yourself and there’s nothing you can’t overcome.

What lifts your spirits when life gets you down

A drive all by myself in search for an unexplored café.

Your go-to stress buster

An episode of Friends, The Office or Schitt’s Creek.