MUMBAI: Chip maker AMD has fabricated a new TVC  to push its Ryzen AI Pro Series processors. The messaging: these processors offer unparalleled speed, performance, and AI capabilities designed for the B2B cohorts of IT teams, finance teams, and CEOs.  The tagline: BusinessesLoveAMD.

Keeping office dynamics as the central theme, the TVC follows a storytelling format focusing on everyday challenges of professionals. Giving it a fresh and creative outlook and turning a traditionally mundane topic into an engaging and exciting one. 

Production house The Yellow Shutter is the agency behind the film. 

 “At AMD, we are committed to pushing the boundaries of innovation to address real-world challenges businesses face today. The #BusinessesLoveAMD campaign brings this vision to life by highlighting how our Ryzen AI Pro Series processors redefine workplace efficiency and collaboration. By seamlessly integrating speed, AI capabilities, and unmatched performance, this campaign showcases our dedication to empowering businesses to thrive in an ever-changing digital landscape.” said AMD India director marketing Mukesh Bajpai. 

 “We made this film for AMD to connect with the right audience and tackle the right problem,” said Social Panga  co-founder Gaurav Arora.

The story is told from the stakeholder's point of view, aiming to offer a solution that truly resonates. Businesses love AMD because they focus on delivering innovative solutions that address real challenges, and we wanted this film to reflect that.  

“The making of this film has been quite a fulfilling journey. A fantastic team effort between AMD, Social Panga and The Yellow Shutter, brought AMD's #BusinessesLoveAMD campaign to life,”  added The Yellow Shutter business head  Dilpreet Sandhu. “With the aim of pushing creative boundaries and delivering a memorable experience for AMD’s audience, we selected a team of equally fun and mainly technology loving individuals, especially our director, Jeet Lotia, to produce something truly unique!”

Link to campaign - https://www.instagram.com/p/DDZRw9gt6ix/