Mumbai: Angel One Ltd. (formerly known as Angel Broking Ltd.), India’s Fintech company, has launched an industry-first fraud awareness campaign – #JagrukTejaBhai – across platforms. As a market leader, Angel One believes it is duty-bound to protect the interests of retail investors. With this campaign it aims to educate, inform and create awareness about tactics used by scamsters to defraud investors.
The campaign aims to increase awareness about the common financial frauds that occur in the market. It empowers retail investors by educating them on how to detect and avoid fraudulent activities. The objective of the campaign is to protect retail investors from financial loss by encouraging them to take proactive steps to safeguard their investments. Launched with a multi-platform strategy on social media platforms like YouTube, Twitter, Instagram and Telegram, the campaign is designed to achieve a multiplier effect to create an impact. It is an eight-part series campaign featuring Teja bhai, who is young, dynamic, humorous and relatable, and shares simplified messages with young traders.
Angel One Ltd. CGO Prabhakar Tiwari said, “With the increase in digital platforms usage, there has also been a rise of cyber fraud cases. As a market leader, we are responsible to protect the interests of retail investors, especially the first-timers. Through this campaign, we strive to educate them in a light-hearted manner, which is both interesting and informative.”
Angel One Ltd., chairman & managing director Dinesh Thakkar said, “India is experiencing a growing base of retail investors, who are largely transacting through digital platforms. It is imperative that they are well versed with the financial risks associated with today’s digital age. This campaign is a step in that direction. Our endeavour has always been to create a safe and secure environment for retail investors, as we offer our digital led wealth creation solutions.”
The Fintech company will leverage moment marketing to increase traction & drive relevant conversations related to the campaign using static creatives, hashtags, microsites, podcasts, emailers, push notifications, brochures, posters, etc.
