Mumbai: Beyond Snack, India’s banana chip brand, has partnered with Mythri Movie Makers to launch an exclusive flavor, ‘Flower Nahi Fire,’ inspired by the unstoppable energy of Pushpa 2: The Rule. As part of its ‘24 Karat Taste’ campaign, this fiery new offering celebrates the sequel to the blockbuster Pushpa: The Rise, blending boldness and crunch to embody the spirit of its iconic protagonist.

The ‘Flower Nahi Fire’ banana chips mark a milestone as the first-ever movie-inspired flavor in the snack industry. Designed to mirror Pushpa’s resilience and intensity, this spicy, adventurous snack takes fans on a flavorful journey they won’t forget.

The flavor draws inspiration from Pushpa’s memorable dialogue, “Flower Nahi Fire.” Beyond Snack captures the essence of this line with a bold spice blend that delivers a fiery kick in every bite, combined with the natural sweetness of bananas.

“This collaboration celebrates Pushpa’s unbreakable spirit and India’s love for fiery flavors,” said Beyond Snack, founder, Manas Madhu. “We’ve crafted Flower Nahi Fire to reflect the movie’s energy. Its intense spice and crunch are as impactful as the character himself.”

Beyond Snack ensures that Flower Nahi Fire lives up to Pushpa’s fiery legacy with its unique features:

1    Bold Spice Blend: Infused with locally sourced spices, this flavor builds heat and complexity, catering to lovers of intense snacks.

2    Signature Crunch: True to Beyond Snack’s high standards, every chip is fried to achieve the perfect crispness.

3    Collector’s Packaging: Featuring visuals from Pushpa 2, the limited-edition packaging is a must-have for fans.

“This snack isn’t just about taste—it’s about celebrating the boldness of Pushpa Raj,” said Mythri Movie Makers, producer, Y. Ravishankar. “Fans can now experience Pushpa’s fiery energy off-screen.”