Mumbai: BookMyShow announced the launch of its latest campaign, "#GoCelebrate." The entertainment platform has curated a plethora of over 1,500 events across formats, including parties, music, comedy, activities, and much more, across multiple cities that consumers can choose from this Christmas and New Year’s Eve.

Conceptualised and executed by BookMyShow, the visually rich and language-agnostic 360° video campaign, led by digital and supported by social, cinema, radio, and OOH platforms, has been brought to life by Doozyarc Works. To amplify the campaign further, BookMyShow has brought Big Bang Social onboard to work as their influencer and content partner.

The campaign, released as a video film, begins with a young employee at her office, going about her day as per usual, surrounded by her colleagues glued to their laptops, getting up to bid a tired farewell to 2022. She then instantly gets teleported through the universe of BookMyShow to a whole new world of the holiday spirit and is thrilled to discover innumerable unique and diverse experiences to "#GoCelebrate" with her family, friends, by herself – in any and every way she chooses with a fitting experience for each scenario, courtesy BookMyShow. Wrapping up her year in style, she travels from one entertainment universe to the next, each being a completely different experience and vibe, creating unforgettable memories. Beautifully weaving in over 1500 choices that consumers have across nine categories, including parties, nature trails, amusement parks, live performances, and unique experiences, the film goes on to show how Indian entertainment enthusiasts can enjoy seamless, hassle-free experiences on BookMyShow as well as avail the best offers and discounts.