Mumbai: Canara HSBC Life Insurance is thrilled to be working with Amazon Ads for  an innovative on-box advertising campaign. As part of the collaboration, Canara HSBC Life Insurance will  use Amazon Ads's unique on-box advertising #UnboxingHappiness to promote its latest savings-cum insurance plan, the “iSelect Guaranteed Future Plan”.  

‘Amazon Ads’ On-box advertising is available on its delivery boxes and packages being delivered to  customers. Canara HSBC Life Insurance is delighted to utilize this space to enhance awareness and  effectively communicate the benefits of “iSelect Guaranteed Future Plan”. A unique QR code is placed on  the box which customers can scan to reach the Canara HSBC Life Insurance online buying platform and  enquire about or purchase the specific plan.  

With delivery of the branded boxes directly to customers’ doorsteps, Canara HSBC Life Insurance aims  to reach and connect with relevant audiences. The campaign will focus on key metropolitan cities  including Mumbai, Delhi, Bangalore, Hyderabad, Kolkata, and Chennai.  

Canara HSBC Life Insurance chief digital & strategy officer Rishi Mathur stated, "We are  thrilled to work with Amazon Ads for this innovative advertising campaign. Amazon Ads's on-box  branding service is on point in helping us reach out in a unique and impactful way to our audience and  showcase “iSelect Guaranteed Future” plan as well as further amplifying our digital presence across  segments. The collaboration aligns perfectly with our goal of leveraging new opportunities to engage  with our potential customers. We are confident the collaboration will drive product awareness and  prompt customers to explore company’s digital offerings." 

Commenting on the association, Amazon Ads India director Vijay Iyer said, “We’re excited to  collaborate with Canara HSBC Life Insurance on this on-box advertising campaign. With on-box  branding, Amazon Ads is helping advertisers truly think ‘outside the box’. Though not out-of-home  advertising in the typical sense, the boxes serve as mini billboards, allowing brands such as Canara HSBC  Life Insurance to deliver relevant marketing at scale.”

Canara HSBC Life Insurance is committed to delivering innovative solutions that cater to the evolving  needs of the customers; the on-box advertising by Amazon Ads is a step towards surprising and  delighting customers.