Mumbai: To engage consumers this festive season, CityKart, a fashion and lifestyle retailer, has launched the ‘Dilon Ka Tyohar’ (festival of hearts) campaign, resonating with its family-oriented, value-focused customers. This campaign includes a 360-degree marketing approach using online and offline channels to expand reach and brand awareness.

CityKart is actively present on social media platforms with AI-powered animated content and collaborations with over 60 regional influencers in Uttar Pradesh, Bihar, and Assam. On the ground, CityKart is boosting visibility with branding in high-traffic areas, such as railway stations, billboards, and newspapers, alongside roadshows and leaflet distribution in rural communities in Uttar Pradesh and Bihar.

The brand is further connecting with local audiences by sponsoring regional events across 40-plus cities and hosting in-store activities like selfie points, quizzes, and interactive programs. The campaign also includes targeted promotions with cashback offers and a ‘Bill Buster Offer,’ rewarding purchases of ₹1,999 with an assured gift. With this blend of digital and offline strategies, CityKart aims for a 50-60 per cent sales increase this festive season.

CityKart director Sudhanshu Agrawal said, "We endeavour to reach out to the communities through numerous ways. Hence, this year, we have initiated a strong multiplatform, integrated outreach strategy leveraging both offline and online channels. For us, the Festival period is much about bringing people together. Our 'Dilon Ka Tyohar' campaign celebrates the emotions and values associated with this beautiful festival. Through our various value propositions, we try to add to the festive fervour and create a memorable shopping experience for our customers.”