Mumbai: EyeQ has launched the #VisionFreedom digital campaign, on the occasion of Independence Day, with an objective to empower individuals with the knowledge of self-reliant eye care practices and promote healthy vision. This initiative is aligned with EyeQ's belief that good vision is a right, not a luxury, and that proactive eye care is crucial for maintaining optimal eye health. The campaign is launched across the brand’s social media handles unravelling facts and tips associated with eye care. The brand recently launched LASIK treatment as another step towards achieving healthier vision for people.
As part of the campaign, EyeQ is offering an exclusive Rs 7500 discount on LASIK services, emphasising its commitment to enhancing awareness and accessibility to superior eye care. The campaign seeks to address the lack of awareness about regular eye checkups and proper eye care, which can lead to preventable vision impairments.
EyeQ chief medical director Dr Ajay Sharma highlighted that “the #VisionFreedom campaign perfectly aligns with the spirit of Independence Day, as it encourages individuals to break free from ignorance about eye care and embrace a healthier future. Through this campaign, EyeQ aims to bridge the knowledge gap by providing valuable insights and resources that empower people to make informed decisions about their eye health.”
With a network of 29 Super-Speciality Eye Hospitals across Haryana, Uttar Pradesh, Uttarakhand, and Gujarat, as well as three additional hospitals in Nigeria, and Africa, EyeQ is dedicated to providing high-quality and affordable eye care. As a leader in the field, EyeQ envisions a world where everyone has access to exceptional eye care.
In connection with the #VisionFreedom campaign, EyeQ's range of services includes advanced procedures like LASIK surgery. LASIK (Laser-Assisted In Situ Keratomileusis) is a popular refractive surgery that can correct vision problems like nearsightedness, farsightedness, and astigmatism. By offering LASIK surgery and other specialized treatments, EyeQ reaffirms its commitment to providing comprehensive eye care services to empower individuals in their journey towards clearer and healthier vision.