Mumbai: In the journey towards healthier living, choosing the right cooking oil can significantly impact well-being. Freedom Rice Bran Oil, rich in oryzanol, reduces bad cholesterol (LDL) while maintaining good cholesterol (HDL), making it a heart-healthy choice. Its balanced fatty acid profile, with equal polyunsaturated (PUFA) and monounsaturated (MUFA) fats, supports cardiovascular health.
With a high smoke point of approximately 232°C, rice bran oil suits various cooking methods, including frying, sautéing, and baking. Its neutral taste enhances the natural flavors of meals without breaking down at high heat.
At the International Conference on Rice Bran Oil (ICRBO) 2023, consultant nutritionist, Dr Rohini Sharma said, “Rice Bran Oil is very good for day to day cooking. It is a very healthy oil and more people should know the benefits of using the Rice Bran Oil. Rice Bran Oil has a balanced fatty profile with PUFA and MUFA in the ratio of 1:1, and very low saturated fatty acids. It is rich in nutraceuticals – Oryzanol, tocopherol, and tocotrienols which are natural Antioxidants. Oryzanol present in Rice Bran Oil reduces Bad Cholesterol (LDL) and maintains Good Cholesterol (HDL). We all should shift towards making a healthier choice in our kitchen by switching to Rice bran oil.”
Nurture Health Solutions, registered dietitian and founder, Dr Sheryl Salis added, “We recommend people to use Rice Bran Oil, as it is Made in India and ideally suited to our Indian palate. The National Institution of Nutrition (NIN), ICMR, WHO, and several heart organisations have regularly promoted the use of Rice Bran Oil. In clinical practice, we are witnessing a lot of young people suffering from diabetes and heart diseases. We are constantly copying Western countries and are not focusing on our products like Rice bran oil.”
Freedom Rice Bran Oil’s campaign, ‘Cholesterol ki Safai ka Specialist’, emphasises its ability to manage cholesterol levels. Homemaker Saraswathi shared, "Using rice bran oil has transformed the way I cook. It adds a lightness to dishes that my family loves, and I feel confident knowing it supports their overall health. The oil’s ability to create a crisp, light texture in fried foods allows me to prepare comforting meals without compromising on nutrition.”
Freedom Rice Bran Oil’s senior vice president – sales & marketing, P Chandra Shekhara Reddy said, "More than just a cooking essential, Freedom Rice Bran Oil has become a trusted ally for health-conscious consumers. With over 10,000 ppm of oryzanol, we are dedicated to providing a product that supports both taste and wellness. Our focus on quality and nutrition empowers consumers to make informed choices, contributing to a healthier and more vibrant lifestyle."
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