Mumbai: Iodex, the pain relief brand from GSK has launched an Instagram Influencer campaign roping in personalities like VJ and actor Bani J and footballer Sunil Chhetri amongst others, for its latest product - Iodex Rapid Action spray. The legacy brand aims to extend its flagship campaign ‘Thodi Himmat, Thoda Iodex’ to a younger and physically active cohort.
“Influencer marketing is one of the best ways to stay connected with consumers. It’s about showing people engaging with brands and connecting with like-minded people who have the same interests or needs," said GSK Consumer Healthcare head of marketing India sub-continent Anurita Chopra. "With changing lifestyles, the incidences of body pain have been on a rise. Iodex, with a rich legacy of over a century, truly understands pain and with the launch of the new spray format we aim to be a one stop solution catering to every pain type.”
The campaign pins to the essence that excellence in a field, isn’t a destination, it’s a journey - and the road to success requires having 'Courage' to stretch beyond one's comfort zone to power personal transformations. The commercial aims to strike the right chord by positioning the brand’s spray as a modern-day reliable pain reliever and encourages consumers to push their limits and continue to challenge themselves.
Eighteen influencers across the board, including Sunil Chhetri and Bani J, will be posting 50 content pieces, which will be reaching out to an audience of over 10 million, said the brand.
