Mumbai: Kotak Mahindra Asset Management Company Ltd (“KMAMC” / “Kotak Mutual  Fund”) has introduced its latest investor education and awareness initiative - "Sahi samay pe SIP karo".  The campaign highlights the relevance of regular and disciplined investing to help plan life goals. The  campaign will be launched in six languages; Hindi, Marathi, Gujarati, Kannada, Tamil & Telugu.

The campaign unfolds through three captivating films that portray the common dilemma of  procrastination experienced by individuals at different stages of life when it comes to planning for the  dreams and aspirations of their loved ones. In a quirky manner, the films underscore the significance of  steady investment through mutual funds, specifically using the power of Systematic Investment Plans  (SIPs).

Kotak Mahindra Asset Management Co. Ltd. executive VP & head of digital business, marketing & analytics Kinjal Shah said, "We've observed that people of all age groups often tend to  procrastinate when it comes to planning for their dreams. With this campaign, our primary aim is to  enlighten investors about the tremendous potential of SIP as an effective means of investment, enabling  them to systematically plan for their dreams."

In order to connect with younger audiences, this campaign is launched across various digital and social  media platforms too. The campaign urges them to embrace the power of SIP to help plan their goals.