Mumbai: Movado Group has unveils the Fall 2024 campaign for Calvin Klein watches starring model Disha Patani. Directed and shot by Stas Komarovski, the campaign spotlights the new collection’s sleek and minimalist timepieces.

“It’s always a pleasure connecting with the Calvin Klein team for these campaigns,” said Disha Patani. “I’ve been a fan of the brand for as long as I can remember, and I feel such an authentic connection to all their products. I love this season’s watches – they are bold yet delicate and add polished style to any outfit.”

“We are proud to continue the relationship with Disha for our new seasonal watch campaign. She effortlessly blends contemporary fashion with classic beauty,” said Movado Group’s global general manager, Calvin Klein watches and jewelry, Caterina Miduri. “Her energy and confidence brings our Fall 2024 watch collection to life as her presence in the campaign perfectly mirrors the bold personality and sensuality of our timepieces.”

In the campaign, Disha showcases new timepieces that reflect Calvin Klein’s modern aesthetic. The CK Pulse watch features a geometric-inspired case and a minimalistic sunray dial with a mesh bracelet, creating a contemporary silhouette. The Twisted Bezel watch includes crystal embellishments and an emerald green sunray dial for contrast. The Gleam watch has a soft gray sunray dial and a coin-edge texture on its rose gold bezel, which extends down the center of its sculpted bracelet links.