Mumbai: As India celebrates its 77th Independence Day, Paisalo Digital Ltd proudly unveils its latest campaign, ‘Ab Rukna Nahi.’ This innovative campaign is poised to rejuvenate hope and ignite a growth mindset, inspiring individuals to transcend limits and succeed in their own line of work. Celebrating the action-oriented spirit of Indians, this groundbreaking campaign cultivates a mindset of self-reliance, urging Indians to wholeheartedly embrace their potential to the fullest. Paisalo reveals that they wish to empower their customers through both means (extend credit), communication and initiatives. The brand introduces a captivating campaign film that highlights the core motivation behind success, i.e., to keep taking action.
To celebrate 77th Independence Day, Paisalo Digital Ltd took a proactive step by introducing an initiative that aims at boosting women employment across India. To do so, the brand is offering special assistance and added benefits to the first 77 women who apply to become a Paisalo customer service provider (CSP) across India. These women will be trained in offering banking services, provide financial literacy and financial inclusion in the country. This strategic move stands as a testament to the company's commitment to championing and empowering women, encapsulating the spirit of the campaign.
Talking about the campaign, Paisalo Digital Ltd VP marketing Nishtha Sharma shared, “Paisalo embodies the spirit of Indians who are known for their resilience and relentless pursuit of progress. Confronting challenges head-on and reshaping outcomes, the 'Ab Rukna Nahi' campaign pays homage to this action-oriented ethos and spirit that defines Indians. To nurture a growth mindset, our mission at Paisalo is to empower Indians through credit that drives awareness, accessibility and affordability, alongside nationwide communication and education initiatives.”
Paisalo Digital Ltd's initiatives have fostered an overwhelmingly positive impact, with a large proportion of customers being women. This signifies a solid groundwork for inclusive and equitable financial practices in India. Additionally, the business correspondent model initiative stands out as a powerful driver of financial inclusivity under RBI and government of India’s aim to generate self-employment and credit opportunities within marginalised communities.
