Mumbai: realme, the Most Reliable Smartphone Service Provider announced its latest Diwali campaign, "Dare to Shine" featuring superstar Shah Rukh Khan. In alignment with the spirit of the festival of lights, this campaign celebrates the unwavering human spirit that continues to shine brightly in the face of challenges and adversities.

Diwali brings people together, transcending cultural and geographical boundaries. This festival of lights strengthens human connections by celebrating shared values and the victory of light over darkness in our lives. realme's 'Dare to Shine' campaign beautifully encapsulates these themes by encouraging individuals to tap into their inner light and use it as a guiding force for themselves and others on the journey towards a brighter future.

realme, through its film 'Dare to Shine' featuring superstar Shah Rukh Khan, emphasizes the profound importance of light in our lives and its diverse manifestations. He delivers an impactful message, inspiring individuals from all walks of life to find their inner light and shine brilliantly, even when faced with the most daunting challenges. As Diwali approaches, realme's campaign serves as a powerful reminder to embrace the festive spirit and kindle the light within ourselves.

Speaking on the new campaign, realme India CMO Tao Zhang said, “To embrace Diwali, realme's 'Dare to Shine' campaign, pays tribute to the enduring human spirit, resilience and self-belief. Just as this festival unites us all, let us also kindle our inner light, becoming beacons that glisten the path to a brighter tomorrow for ourselves and those around us. The campaign is set to inspire millions to radiate positivity not just during Diwali but year-round. Join us in celebrating the festival of lights by becoming the guiding light that empowers and inspires others.”

The creative vision and conceptualization of the film is by realme. The captivating shots featuring Shah Rukh Khan are curated by Dharma 2.0 and the film is produced by Spaceman Pictures.