Mumbai: TAM Sports, a division of TAM Media Research, has released the Asia Cup Advertising Report for the year 2023.

As per the report, indexed ad volume growth grew by 31 per cent in Asia Cup 2023 over Asia Cup 2018 (ODI format). The Ind-Pak match had the highest percentage share of 18 per cent among all the Asia Cup’23 matches.

The tally of categories (70+), advertisers (55+), and brands (140+) tops in Asia Cup'23.

The food & beverages (F&B) sector ascended to the first position in the 2023 Asia Cup over the previous two years (2018 and 2022).

The report states that the top five categories together contributed 43 per cent of overall advertising during the 2023 Asia Cup. Perfumes/deodorants and ecom-gaming were the top categories present among all three Asia Cups i.e. Y 2018-22-23. 30+ exclusive categories sprung up during 2023 over the previous two Asia Cups.

Vini Product was the leading advertiser in 2022 and 2023, and acquired the second position in the 2018 Asia Cup.

When it comes to celebrity endorsement during Asia Cup 2023, the ad volumes of celebrity endorsed ads grew by 51 per cent in Asia Cup’23 over Asia Cup’18, whereas it was low by 6 per cent in Asia Cup’22 (T20 Format).

During Asia Cup’18-23, the maximum number of brand endorsements were done by film actors, followed by sportspersons.

As per statistics for Asia Cup’23, Akshay Kumar topped among overall celebrities, and Jasprit Bumrah among sports celebrities.