Mumbai: India Today Group CMO Vivek Malhotra has been elected the new chairperson of the Digital Advertising Council (DAC), which functions under the aegis of Internet and Mobile Association of India (IAMAI). Jagran New Media CEO Bharat Gupta and Meta director and head – ad business Arun Srinivas have been appointed co-chairs of the DAC.

The Digital Advertising Council (DAC) under IAMAI is a strong voice in the advertising ecosystem. With over 110 active members including agencies, publishers, affiliates, adtech and martech companies, DAC engages with more than 500 brands, 250 agencies and 100 publishers through various conferences, roundtables, and offsites.

DAC is working with digital advertising stakeholders towards the goal of the growth of the digital advertising sector and is committed to delivering value. In the last 18 years of its existence, it has helped the industry grow from a one per cent of the total advertising spends in the country to approximately between 30-34 per cent today. Of the many things it engages in, one of the most prominent processes it has set up, is the Billing and Payment Recovery process (BNPP), which helps IAMAI publishers and agencies alike to be paid on time.

The new leadership team will play a pivotal role in guiding DAC and its digital advertising stakeholders to work towards the goal of the growth of the digital advertising sector. Along with this they will also be overseeing and supporting the three Task Force Groups viz. Unified Standard Measurement, Cookieless Future and Affiliate Best Practices. Additionally, they will continue to interact regularly with the Ministry of Information & Broadcasting, ensuring that the interests and concerns of the digital advertising community are effectively represented in regulatory discussions and decision-making processes.