MUMBAI: Diageo is looking for a media partner to handle all its brands in India. Industry sources have confirmed that the multi agency pitch is underway in Mumbai.

The size of the account could not be understood at the time of filing the report. As part of the process, few leading media agencies have already got a brief from the company. The first round of presentations is expected to happen early next month.

It can be noted that brands from the house of Diageo are betting high on digital. What will be interesting to see is how the company further invests on social media, where other brands in the category are already creating a splash.