MUMBAI: FremantleMedia Licensing Worldwide (FLW) has appointed Jack Alfandary as vice president licensing and new business development.

In this newly created position, Alfandary will be responsible for overseeing sponsorship, licensing and digital activity throughout Latin America and Spanish speaking USA for key FremantleMedia brands such as American Idol, The Apprentice, The Price Is Right and the upcoming Latin American and Brazilian local versions of the Idols format, Latin American Idol and Idolos Brazil respectively.

Additionally, he will manage the company's new business development initiatives in South and Latin America. Alfandary will be based in Miami and will report to Fremantle Productions Latin America managing director Latin America and Spanish speaking USA Carlos Gonzalez and FremantleMedia Licensing Worldwide, Americas executive vice president Olivier Gers.

Gonzalez said, "We are really excited to be launching Latin American Idol and Idolos Brazil in the region. The Idols format has been extremely popular with audiences around the world and Jack will be instrumental in ensuring the success of both local versions on and off-air. Jack will be invaluable to the Latin American operation and we're pleased to welcome him to the team."

Gers added, "Latin America and Spanish speaking USA are increasingly important ancillary rights markets for us and Jack's appointment is indicative of how seriously we view the region. We are really exited to have Jack on board and we are confident that, with his wealth of talent and experience, he will be a great asset to the team and really help further strengthen FremantleMedia's position as one of the leading licensors and innovators in the Americas."

Alfandary joined FremantleMedia in January 2004 as a consultant. Prior to this, he was BMG senior director strategic marketing and business development. There he was responsible for the overall leadership of strategic marketing activities in Latin America and Spanish speaking USA including strategic alliances, new business development, partnership marketing, licensing, media buying and planning, advertising and promotions, catalogue and online marketing and new technology.