Mumbai: Ashwani Singla, Founding Managing Partner of Astrum, India’s first specialist reputation management advisory that uses science to understand and shape public opinion ethically has been unanimously elected to a five-member global executive council (GEC) and assumes the role of the regional chair for the Asia-Pacific (APAC) region at IPRNs AGM held in Puerto Rico recently. International Public Relations Network (IPRN), is the world’s largest and most well-established network of independent public relations firms, with its members present in over 100 major cities in 30 countries across five continents.
This appointment stands as a clear testament to Ashwani's standing as a science-based public relations, public affairs and crisis communications expert in India and the region. Prior to founding Astrum, he served as the Asia MD at PSB Research and CEO of Genesis Burson Marsteller and a member of the Asia Pacific Board of Burson-Marsteller (now known as BCW). He was deeply involved with establishing the India Chapter of IABC founding the PRCAI and organised the first global conference of ICCO held in India in 2006 that has been the benchmark for subsequent conferences. His continued involvement on the advisory boards of various companies further underscores his diverse expertise.
IPRN president Rodrigo Viana de Freitas said, “The APAC region hosts some of the fastest growing economies in the world and I am delighted to welcome Ashwani, one of the tallest professionals across the region on the GEC. I look forward to working with him to grow the network and strengthen collaboration amongst members to grow their business.”
Thanking the members and the President for their vote of confidence, Astrum Reputation Advisory founding managing partner Ashwani Singla said, “Clients are looking for bespoke solutions, data-driven intellectual rigour delivered with personal attention, a hallmark of IPRN membership of independent firms led by seasoned professionals. Greater collaboration amongst members drives our collective success and I look forward to working with our president and my GEC colleagues to deliver on this tremendous responsibility bestowed upon me.”
After Puerto Rico In 2023, the next AGM for IPRN is scheduled for November 2024 in Dubai, a testament to the vibrant regional economy and the network's objectives of fostering global collaboration with deep local insights. Representing other continents in the global executive
Council are Philippe Beck (Europe), Carina Almeida (South America), Grant Wright (North America), and Nicole Capper (South Africa).
