Mumbai: Visage Lines Personal Care Pvt Ltd, the holding company of brands Bombay Shaving Company and Bombae has elevated its SVP - head of growth (online), Varun Gupta to chief growth officer (online) - Bombay Shaving Company, Bombae & 100 Days.co (VLPCPL).

Gupta has had a remarkable run over the last year, despite market uncertainties. His growth mindset, push for innovation and creative approach to problem solving have contributed strongly to the company’s success and future trajectory. Varun has built a future-ready ecommerce team across direct-to-consumer (D2C) and marketplaces - enabling a staggering 77 per cent growth and increasing profitability by an impressive 80 per cent.

Demonstrating solid strategic vision for the brand; Gupta’s impetus on plugging leaks and scaling profitable products & channels organically have resulted in healthy double-digit market-share for BSC across some of its core categories. Bombay Shaving Company is no longer just a D2C- personal care powerhouse, but one of India’s most loved brands online; challenging the dominance of traditional players.

"Varun has embedded a culture of performance and is a true people leader. His ability to combine deep knowledge of consumer, online platforms and people development makes him a stellar addition to the company leadership. I'm thrilled to see his continued growth and wish him continued success at our company", says Bombay Shaving Company & VLPCPL founder & CEO Shantanu Deshpande.

“Varun's contribution to Bombay Shaving Company's growth over the last year has been inspiring. His calm, strategic and innovative approach to problem-solving and team building in a highly dynamic and evolving online space has been both reassuring to the leadership and morale boosting for the entire organization. I wish him the very best for this new phase and the journey to further accelerate our growth initiatives across all three brands,“ said Bombay Shaving Company & VLPCPL co-founder and COO Deepak Gupta.

Gupta says, “I am deeply honored by the trust placed in me. Our grand vision inspires me; and building towards it, inch by inch, shouldering as much responsibility as possible - gives me immense joy. With a focus on Hair Removal & Personal Hygiene, Bombay Shaving Company & Bombae are poised to change the Personal Care landscape forever. We have a robust, differentiated portfolio, deep consumer & customer relationships and a culture of data driven decision-making - just the right ingredients for healthy and sustained growth.

 Shantanu and Deepak have assembled a team of rockstars. We push each other to be a better version of ourselves everyday. I’m proud to play a small part in this long journey destined for us.”