MUMBAI: Dentsu Impact recently restructured its creative department and promoted Anupama Ramaswamy as the national creative director. Ramaswamy has been with Dentsu Impact for over a year now, after joining as the executive creative director.

The recent restructuring happened owing to the consolidation of creative, digital and media duties for all Maruti Suzuki brands (except Nexa brands) with Dentsu Aegis Network. Post this development, the network created an integrated creative team which will deliver solutions for the brand. Ramaswamy would be leading this team both, on offline as well as digital creative front.

Some of the agencies that Ramaswamy has worked with, besides Dentsu Impact, include Cheil, JWT, Lowe Lintas, Rediffusion, Havas and FCB. She has worked across a gamut of brands such as Samsung, Nokia, Airtel, Woodland, Whirlpool, LG, Maruti, Lays and Boost.

There are a number of awards in her kitty; both international and local, like Cannes Gold, Clio Gold, AdFest Golds, Spikes, Effies, New York Festival and a number of Abby’s. She was a part of the One Show Jury in 2012 and is a regular face on the Goafest jury panel over the last few years.

Ramaswamy said, “Maruti Suzuki is undergoing a transformation and not many in the industry can boast of being a part of such a change. My mandate is to make the 'most popular automobile' brand equally young and vibrant."

Dentsu Impact chief creative officer Soumitra Karnik said, “Anupama (Ramaswamy) has played a stellar role in the creative performance of Dentsu Impact. Keeping pace with where Maruti Suzuki aims to be in the coming times is both exciting as well as challenging. It requires complex understanding of the automobile industry and the world in which it is going to operate in."