New Delhi: Dentsu International on Tuesday named Fred Levron as the company’s global chief creative officer. In his new role, Levron will lead the network’s holistic creative agenda and its portfolio of creative agencies worldwide. He will join the company on 1 November.
Levron will build on dentsu international’s current capabilities and storied Japanese creative roots and will be responsible for the network’s creative product and accelerating creativity across the entirety of dentsu international’s Creative, Media and CXM agency brands, as it transforms to become the most integrated network in the world, said the company in a statement.
Levron joins dentsu from FCB where he served as worldwide creative partner. Prior to FCB, he was part of the leadership team at CAA Marketing, the four-time Emmy winner entertainment agency based in Los Angeles. He also held several positions over his ten-year tenure at Ogilvy Paris where he helped transform the agency into a global creative powerhouse.
dentsu international, global CEO, Wendy Clark said, “Fred has one of the most lauded portfolios and creative reputations in the business. His appointment accelerates and emphasizes the importance of creativity as the hallmark of everything we do. I'm counting down the days until he joins.”
Levron was recently recognised as the top chief creative officer globally by The Drum publication global ranking in 2020 and The One Club global ranking for two consecutive years in 2020 and 2021. He has won close to 200 Cannes Lions including 13 Grand Prix and 46 Gold, three Black Pencils at D&AD, and more than 2000 international awards.
“My entire career has been driven by the ambition to transform the agencies and network I was part of and build brands and businesses through the power of modern creativity. Today, I’m so excited to start this new transformation journey as I’m joining Wendy and dentsu’s 45,000+ employees. We have the opportunity to build a unique creative company that brings creativity, tech, data, media, entertainment, and commerce together to become the most attractive place for talents out there and the most relevant partner for the biggest brands,” said Levron.
