MUMBAI: After a remarkable 12-year journey of crafting impactful campaigns and shaping industry narratives, marketing veteran Gaurav Kwatra has stepped into a new leadership chapter. Kwatra has been appointed chief marketing officer (CMO) at iD Fresh Food, a leader in fresh and natural food products. Tasked with elevating the brand's market presence, Kwatra will drive strategic marketing initiatives, fuel customer engagement, and spearhead the company’s ambitious market expansion plans.

Bringing over two decades of leadership experience in FMCG, Kwatra has a proven track record in brand strategy, product innovation, and market growth. Prior to joining iD Fresh, he held senior positions at Nestlé India, including business head and marketing manager – beverages, where he played a pivotal role in launching key products, accelerating innovation, and driving sustained business growth.

Kwatra began his career at Britannia Industries as an area sales manager and quickly climbed the ranks to become group product manager. During this period, he honed skills in market segmentation, product marketing, team leadership, and strategic brand development, laying the foundation for his success in the FMCG sector.

At iD Fresh, Kwatra’s focus will be on leveraging data-driven strategies, strengthening iD’s position in existing markets, and driving customer-centric innovations to accelerate the company’s expansion. His appointment reflects iD Fresh’s commitment to scaling operations while continuing to deliver fresh, high-quality, and preservative-free food solutions to households globally.