NEW DELHI: Neeraj Bahl has been appointed as the chief executive officer of ITW Blitz, the talent management arm of ITW Playworx Media and Entertainment, a part of ITW Consulting, an integrated marketing agency.

Bahl, popularly known as Bunty, brings in close to 20 years of experience in the field of celebrity management and film and digital content creation. Bunty will be based in Mumbai and will report to the executive board of ITW Playworx.

Bahl said: “The Indian market is largely influenced by entertainment and sports. The film and music industry is going through an explosive growth phase which we want to capitalise on."

ITW Playworx CEO Sidharth Ghosh said, “Our vision is to create an integrated approach for brands, where it is not only about creating the right concept, but also about ensuring quality execution across mediums.”

"Content consumption pattern is evolving -- on newer platforms like OTT. ITW Blitz will also create customised content across mediums. With the wealth of knowledge and experience Bunty brings in, his contribution will have a positive impact on the overall business," Ghosh added.