Mumbai: Publicis Worldwide India has appointed Nidhi Sinha as vice president of planning and  strategy. She will operate from the agency's Mumbai office and report to Snehasis Bose, chief  strategy officer.

With a robust background spanning over 13 years in consumer insights, trends and market  intelligence, Nidhi will be instrumental in supporting the strategic direction and growth of all  Publicis Worldwide India clients.

Sinha joins the agency from McCann Global, where she crafted successful strategies for  brands such as Bajaj Electricals, Asian Paints, Yes Bank, Tata Capital and Complan. Her  advertising journey began at Contract Advertising, where she steered planning and strategy  for brands like Shoppers Stop, HSBC, L&T Realty, among others. Additionally, she possesses  expertise in data analytics and research through her roles at Fractal Analytics, Nielsen, and  Mintel.

Commenting on Sinha’s appointment, Bose said, “Nidhi’s  multidisciplinary experience and deep sense of ownership is what sets her apart from the  traditional, dyed-in-advertising planners. At a time, when advertising itself is going through  churn/evolution, hers is the kind of experience we need to navigate and deliver impactfully  on the Publicis Worldwide promise of Creativity To Drive Brand Value.”

Sinha added, “I am thrilled to join Publicis Worldwide India,  an agency driven by the philosophy of ‘Power of One’ and a culture that allows you to grow. Using my expertise in data and tech, I am looking forward to leading strategy conversations  for our clients. I believe that with a strong culture, great leadership and client centricity we  will be able to take the agency to new heights.”

Sinha has played a pivotal role in successful campaigns for Shoppers Stop, Asian Paints, Kisna,  Yes Bank, among others.