MUMBAI: Sujata Appliances has turned up the marketing heat with the appointment of Akshaya Vasishth as chief marketing officer (CMO) for its appliances division. Known for its robust mixer-grinders, the brand is now expanding into a premium range of small domestic appliances and Vasishth is expected to be the force that propels this next phase.

With over 18 years of experience leading brand growth across global FMCG giants like Sun Pharma, Abbvie APAC, Himalaya Wellness, and Hamdard Foods, Vasishth brings serious marketing muscle to the table. He has also worn the entrepreneurial hat as the founder of the digital health platform GCC+ and is an alumnus of IIM Lucknow.

“Akshaya’s dynamic leadership and deep marketing expertise come at a pivotal time for us as we expand into new categories and premium segments. His strategic vision will be instrumental in strengthening Sujata’s brand presence and driving the next phase of growth.” says Management, Sujata.

“Akshaya’s dynamic leadership and deep marketing expertise come at a pivotal time for us as we expand into new categories and premium segments. His strategic vision will be instrumental in strengthening Sujata’s brand presence and driving the next phase of growth,” said Sujata Appliances chief marketing officer Akshaya Vasishth.

Established in 1979, Sujata Appliances has long been a household staple in Indian kitchens. With its recent foray into hand blenders, breakfast appliances, and irons, the brand is evolving from a functional favourite to a premium lifestyle choice. Under Vasishth’s leadership, the company aims to blend innovation, digital transformation, and expansion into a recipe for long-term success.