MUMBAI: India’s most cherished sport just got a youthful twist, thanks to a pitch-perfect collaboration between Today Group, one of Navi Mumbai’s leading real estate players, and Kiara Powar, India’s youngest sports presenter. Their digital series Bat, Ball, aur Baatein is giving cricket commentary a Gen Z glow-up, combining fandom and format to serve cricket content in sharp, engaging, bite-sized pieces.

Kiara Powar, a former badminton player turned sports content creator, has already made waves with her fresh take on sports storytelling. Now with Today Group backing her innings, she’s stepping up the pace. The series cleverly moves away from traditional long-form commentary, instead opting for quick, relatable content designed to catch the scroll-happy attention of young audiences.

Commenting on this collaboration, Today Group joint managing director Bhavesh Shah said, “Today Group’s constant endeavor is to empower the younger generation, whether it be in the form of giving them their own home or in the form of promoting young talent, such as Kiara. Platforms like hers have tapped into the pulse of this demographic, and as a brand, collaborations like this allow us to make a mark on and appeal to all audiences.”

Kiara Powar, the host of Bat, Ball, aur Baatein about the collaboration said, “I started this series with one simple goal: share my love for cricket in a way that would get my peers excited for the sport just as I am. With Today Group, the boost the series got has been phenomenal!”

Since its rebranding in January 2025, Today Group has been all about future-forward initiatives. This collaboration with Kiara speaks volumes about its commitment to connecting authentically with the younger generation not just through homes and infrastructure, but also through shared cultural touchpoints like sport.

Bat, Ball, aur Baatein is more than just a series, it’s a sign that cricket is evolving with its audience, and brands like Today Group are batting alongside Gen Z to keep the game going strong.