Mumbai: Personal care brand WOW Skin Science has elevated Madhur Acharya as vice president of e-commerce marketing.

Acharya will be responsible for marketing strategies for e-commerce platforms, leading key account managers to ensure achievement of periodical targets, forecasting revenues, expansion to international markets, and introduction of new sub-brands under the parent company Body Cupid, the brand said in a statement.

At his earlier stint with Forest Essentials as e-commerce manager, Madhur had played crucial role in expanding B2B business and managing key accounts like Amazon, Jabong, Nykaa, Myntra, Flipkart for the brand.

“WOW Skin Science has always been a digital-first brand and E-commerce is an integral part of the brand universe," said Acharya. "I am elated to be a part of this journey and happy to bring forth my area of sector expertise to amplify our business objectives. In my new role, I look forward to setting goals and aim to achieve remarkable results along with my superlative team.”

“Madhur has demonstrated his commitment and delivered an extraordinary performance in his 2 years working with us," said WOW Skin Science co-founder Manish Chowdhary. "I’m happy to recognize his work and give him additional responsibilities. His sharp business acumen and technical know-how make for a perfect mix to take our business goals ahead. We look forward to seeing Madhur catapult his growth along with WOW’s to a whole new level.”