MUMBAI: Altair Media is swapping boardrooms for ball gowns as it steps into the global spotlight, appointed official PR agency for the 72 Miss World Festival set for Telangana between 7-31 May 2025. Known for its savvy media manoeuvres, the Mumbai-based firm is ready to put Telangana on the international glamour map, showcasing the state's rich heritage and rising status as a must-visit cultural hotspot.

Participants from 140 nations will gather in Telangana, setting the stage for a dazzling fusion of tradition and modernity. Organisers anticipate widespread international media attention, presenting Telangana as a blend of vibrant culture, premium healthcare, eco-tourism, and entertainment.

Miss World Limited CBE, chairman & CEO Julia Morley voiced confidence in Altair Media’s expertise, “Altair Media has demonstrated exceptional expertise in managing large-scale international events. Their professionalism and innovative approach were evident during the recent press conference in Telangana, where they seamlessly coordinated media interactions and promotional activities. We are delighted to have them as our PR partner for the 72 Miss World Festival.”

With safety, connectivity, and infrastructure in the spotlight, Altair Media will roll out strategic digital campaigns and international media tie-ups to boost Telangana's image as a cultural and tourist magnet.

Altair Media founder Ashwani Shukla embraced the role with enthusiasm, stating, “We are honored to be entrusted by Miss World Limited as the official PR agency for this landmark event. The 72 Miss World Festival is more than just a global pageant, it is a transformative platform that will position Telangana as a premier tourism and cultural destination. Our team is dedicated to executing a dynamic and impactful communication strategy that will not only celebrate the essence of the festival but also showcase.”

The 72 Miss World Festival, with its potent blend of beauty, purpose, and unity, promises to be a global spectacle, driven by Altair Media’s polished PR campaign.