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MUMBAI: In keeping with PepsiCo India?s impeccable record of innovations, Mirinda, the mega-selling orange flavoured beverage from the soft drink and food major, today introduced ?Home Pack? for the entire family.
Priced at an amazingly affordable price of only Rs 32/- for a proprietary 1-litre PET bottle, the ?Home Pack? will be first available in select markets of northern & western India and then southern India by February-end.
The innovative consumer proposition of ?Home Pack? is Poori Family Ke Liye Perrrrfect, driving home the point that this 1-litre pack is the right size pack for a small family or for a group consumption of 4-5 people.
According to Ms. Alpana Titus, Executive VP-Flavours, PepsiCo India, ?Extensive research showed us that consumers are increasingly consuming soft drinks at home & Mirinda is one of the lead brands entering these homes. We realized that for small group consumption at home, there was no pack offering in our portfolio. Hence we decided at launch 1L pack at a value pricing, an innovation that will undoubtedly increase the penetration of the brand Mirinda in consumer homes..?
Speaking at the launch of the Mirinda ?Home Pack?, Bollywood heart-throb & Mirinda brand ambassador, Asin, said, ?Mirinda has been my favourite orange drink for quite a long time now, and it has been an absolute privilege for me to be associated with this brand. I am delighted at the launch of the Home Pack as it will certainly make it more convenient and affordable for more and more families to share my favourite drink.?
The launch of the new pack will be supported by outdoor campaign, TV commercial and retail POS.
