MUMBAI:Prakash Jha has decided to release his forthcoming film Aarakshan in the month of Ramzan on 12 August.
Isn‘t Jha mistaken by releasing his multi-starrer during Ramzan? "It‘s a long weekend -- a 4-day weekend -- since 15 August is a national holiday. Besides, Aarakshan gets a clear run of two weeks till Salman Khan’s Bodyguard that hits the silver screen on 31 August (Eid). So why should I miss out on this period? The release schedule is packed with multiple films every single week and this seems to be the most appropriate period," Jha said.
It has been noticed time and again that producers refrain from releasing their movies during the holy month of Ramzan. This is because a big chunk of movie-going audience abstain from watching films during this month, impacting the box office. That explains why major film makers either release their films before the holy month of Ramzan or during Eid festivities.
