MUMBAI: A study released by The Trust Research Advisory (TRA) has voted PVR Ltd as the most trusted brand in the entertainment category.

PVR is the only brand in the entertainment category that made it in the 300 most trusted brands list. The report has ranked the country’s first multiplex at the 217th place.

Commented PVR Ltd chairman and managing director Ajay Bijli, “We are quite overwhelmed to make it to the list of most trusted brands in the country; it truly seems that our efforts have finally paid off. The company continues to push the frontiers of excellence and innovation; these are the qualities that have placed PVR as India’s leading lifestyle entertainment provider."

Over the past decade, Bijli has spearheaded PVR’s journey from being India’s first multiplex to being a brand synonymous with movies, quality exhibitions and youth-oriented promotions. From a single multiplex in 1997, the company now stands at 158 screens spread over 20 key cities in India and 36 cinemas.

Trust Research Advisory (TRA) is a leading research organisation dedicated to understanding and simplifying concepts related to trust.